Here is the new Air India logo. It is formed by merging the former logos of both Air India and Indian Airlines. Red and orange, the logo signifies "vigour and advancement," the government of India said in a press release.

The new "Flying Swan" logo of Air India is partly from the Air India Centaur logo, with a Konark Chakra embedded inside it. The Konark Chakra was the logo of Indian Airlines.

Air India will be the brand name of he new airline and its mascot will be the Air India Maharaja. The government decided to go ahead with the Air India brand since the name is an internationally recognised one. Also, the code AI is unique to Air India.

The new livery and logo of the merged Air India-Indian Airlines behemoth were unveiled in New Delhi by the civil aviation minister Praful Patel. The Flying Swan logo will feature prominently on the tail of all Air India aircraft while the individual Konark Chakra will appear on the engines.

The name of the merged Indian-Air India airline is National Airline Company. The mega-merger of the airline is expected to trigger further consolidation in the Indian airlines industry. The new airline will have its registered office in New Delhi, while Mumbai will have the corporate headquarters. The strategic business units and the domestic operations will be based of New Delhi. Traditionally, the headquarters of Air India was in Bombay while Indian was based in New Delhi.

While the new air India aircraft will sport ivory colour, the fuselage base will retain the red streak of Air India. Parallel to each other will be the Orange and Red lines from front door to the rear door. The brand name 'Air India' will run across the tail of the aircraft.

Air India is India's national airline, owned by the Government of India. It was started as Tata Airlines, a private venture by the Tata Group, in 1932. It was nationalised by the government in 1946 and renamed Air India. For a long, long time, Air India has been the sole Indian airline flying overseas. Later, another airline Indian, also owned by the government, started operating in select Asian routes. A couple of years back, the government opened some foreign routes to private airlines. During this phase of opening-up, private airlines Jet Airways and Air Sahara won rights to fly abroad. This led to four airlines - Air India, Indian Airlines, Jet and Sahara having the rights to fly abroad. With the acquisition of Air Sahara by Jet Airways and the merger of Indian Airlines and Air India, the field has again become limited to two players - Air India and Jet Airways.


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