Posted by
AshuKhanna
438 days ago
(http://business.timesonline.co.uk)
Category: International news |
As sports fans will have noticed, Emirates has attached its name to just about everything it can involving a bat, ball or movement faster than a walk. The Dubai-based airline spent £100 million on sponsoring Arsenal Football Club and giving its name to the club’s new, postHighbury North London home and it followed this with sponsorship of world cups for football, rugby and cricket and a dozen or so professional sports teams. The carrier is on a branding mission to rival Coca-Cola or Nike.
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Posted by
AshuKhanna
438 days ago
(http://business.timesonline.co.uk)
Category: International news |
Discuss
Add this link to...
Tell a friend
Bury
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