MUMBAI: Fly for Rs500, screams ads from several airlines. And you thought consolidation in the industry was supposed to lead to “rational pricing”.
While the Rs500 figure may only be a fraction of what actually goes into the airline coffers, it does signify a marketing platform that airlines are being forced to take to appear affordable to the price-sensitive traveller.
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While the Rs500 figure may only be a fraction of what actually goes into the airline coffers, it does signify a marketing platform that airlines are being forced to take to appear affordable to the price-sensitive traveller.
Discuss
Add this link to...
Tell a friend
Bury
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