Jet renames Air Sahara as Transjet

Transjet to house all Sahara operations

BY A CORRESPONDENT
May 25, 2006

Air Sahara has been renamed Transjet. Jet Airways, which acquired Air Sahara early this year, will run the operations of Air Sahara under the brand name Transjet, NDTV reported. Transjet will be a subsidiary of Jet Airways, and will be retained as such for a year or so. A new corporate logo and look for Transjet is under way.

Transjet will function as a separate entity under the Jet umbrella. According to reports, if Jet had merged Transjet with itself, it would have to take the Air Sahara losses in books. Jet is not keen on that. Hence the decision to keep Transjet as a separate entity, till the airline is turned round. Once the revival part is over, Transjet will be merged into Jet Airways.

Jet Airways is believed to have hired a consultant to work out the branding and logo of Transjet.

Transjet will house all of the erstwhile Air Sahara's planes, infrastructure and employees.

Interestingly, Transjet is a registered name in Australia, and Jet may face a problem with the trademark in case it wants to fly there. Jet Airways already has a similar issue with a US company. The American Jet Airways Inc objected when the Indian Jet tries to launch its operations to the country last year.