Kingfisher ties up with perfume brands in prmotional offer

Pierre Cardin, Paul Smith, Kenzo perfumes free with flight coupon booklets for Rs 10000

BY A CORRESPONDENT
January 31, 2006

Kingfisher Airlines has announced a “Scent of Good Times” Offer, under which it gives away reputed perfume brands worth Rs 4,000 to anyone who purchases flight coupon booklets having two flight coupons for Rs 10000. For this, Kingfisher has tied up with leading perfume brands like Pierre Cardin, Paul Smith and Kenzo.

The flight coupons can be used for travelling between any two airports where Kingfisher Airlines operates flights. The coupons will be valid till June 30 of this year, 2006.

“The idea behind the scheme is to associate with like-minded leading international brands, to provide maximum value to our guests and also create an opportunity to communicate with the relevant target audience through a non-conventional platform. Our Partners Program has so far ensured we have offered the best value possible to our guests. This scheme too enables air travelers to experience the “Scent of Good Times”, by buying Kingfisher Airlines flight coupons worth Rs. 10,000/- and getting a fabulous offer on leading international brands, like Pierre Cardin, Paul Smith, Kenzo,” said Girish Shah, General Manager, Marketing, Kingfisher Airlines.

The Kingfisher Airlines Scent of Good Times offer is available at leading departmental stores and chains like Shoppers’ Stop, Life Style and other leading outlets at Mumbai, Bangalore, Chennai, Delhi, Gurgaon, Hyderabad, Kolkata, Goa, Pune and Jaipur.

Kingfisher Airlines, which started operations last year, is the winner of the 'New Airline of the Year 2005' award, in Asia Pacific and Middle East, from Centre for Asia Pacific Aviation (CAPA) within six months of operations. The airline is promoted by the UB group, owned by liquor baron Vijay Mallya.