GoAir launches inflight shopping

Buy more for less, proposition on leading brands now available

BY A CORRESPONDENT
May 1, 2006

GoAir has announced the launch of its in flight shopping in association with AVA Merchandising. GoAir inflight shopping is a special promotion giving an opportunity to its passengers to purchase top of the line brands at some of the lowest prices.

This scheme includes products like LG phones, Calvin Klien and Police perfumes, Reebok casual and swim wear, Provogue clothing etc. A detailed catalogue listing the various products too was launched by Mr. Jeh Wadia Managing Director GoAir and Anil Sharma, Amit Chopra and Vikash Gupta Directors AVA Merchandising. The products listed can only be purchased only on board GoAir flights. With no hidden cost on the discounted prices and a quality assurance all products ordered are delivered free of charge to every passengers doorstep. A passenger can purchase as many products as he/she desires.

Commenting on the launch Mr. Jeh Wadia, Managing Director GoAir said “We are absolutely delighted to offer this promotion to our customers through the association with AVA marketing. The proposition of buy more for less fits right in with our brand proposition of High Quality at Low Cost and we are confident that our customers will take advantage of the pricing benefits on offer. GoAir has from the beginning been committed to providing our passengers with a world class service and the commencement of our in flight shopping is in continuance to that commitment”

Mr Anil Sharma Director, AVA Mechandising said: “With the continued success of `Brands for Less` Catalogue we are now proud to join hands with India’s fastest growing airline GoAir. With 26 flights a day to 13 cities GoAir gives us the opportunity to reach out to a large base of clientele. Further GoAir’s aggressive and dynamic approach to marketing makes them an ideal partner. Passengers will have the unique opportunity to select their desired products on board, see the actual merchandise and decide there and then if this product is right for them. Also with the option to pay and receive delivery on board will ensure that the passenger can enjoy the full benefits of his purchase from the moment he reaches his destination.

AVA Merchandising is part of the Indian arm of the global Merchandising Group Merchandising, having a group turnover of over 20 Million US Dollar. Over the decade the group had made inroads into world leaders in retailing like Wal-Mart, Target, Marks and Spencer, Dillands, GAP, Next and world conglomerates like HP, Citibank, Coke, Pepsi, Bernard Richard, Hyundai, to name a few by meeting their merchandising needs for world class products. The sourcing for the above conglomerates is done world wide through their operations in India, China and USA.
GoAir currently operates a fleet of Airbus A320s covering 13 cities including Delhi, Srinagar and Jammu with a total of 26 daily flights. GoAir has a single class 180-seat configuration on all its aircraft.

GoAir started operations on 4th November 2005 with scheduled services to Goa, Ahmedabad, and Coimbatore from Mumbai. The airline operates three A320 aircraft with a single class, 180-seat configuration, and plans to expand its fleet to 33 aircraft in three years. The airline aims to be the lowest-cost airline in India.