NEW DELHI: Here’s the Air India Maharaja’s strategy to negotiate turbulance. While other carriers are increasing basic fares as well as fuel surcharge to stay afloat, the national carrier is all set to slash fares on international sectors. The aim of the fare cut is to aggressively woo back passengers and improve loads.
Air India cut down basic fare on some Gulf sectors by up to 20% last week. It’s also expected to bring down fare by about 5-10% on Delhi-London and other international routes.
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